Cookie Policy

When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.

What are cookies?

Also known as browser cookies or tracking cookies, cookies are small, often encrypted, text files that are stored in the memory or the hard disk of your device. A device could be your computer, mobile phone, tablet or any other device you use to access the internet.

They are used by us to help our users navigate this website efficiently and perform certain functions. Due to their core role of enhancing or enabling usability or site processes, disabling cookies may prevent users from using certain parts of this website.


Why do we use cookies?

We use cookies to distinguish you from other users of this website and to provide increased performance and functionality on our website. Not only does this allow us to immediately provide you with a better user experience but it also helps us to further develop and improve the website in the future.

We don't use any of our cookies to collect personal information about you, only anonymous information.

Please note that not all the cookies on our website are set by us. We have listed these separately for your convenience.


What cookies do Forty Winks Beds Company use?

The cookies are listed below and are classified by the ICO cookie categorization.

COOKIE nameCOOKIE DurationCOOKIE Description
CART Permanent 1 year The association with your shopping cart.
CATEGORY_INFO Permanent 1 year Stores the category info on the page, that allows to display pages more quickly.
COMPARE Permanent 1 year The items that you have in the Compare Products list.
CURRENCY Permanent 1 year Your preferred currency
CUSTOMER Permanent 1 year An encrypted version of your customer id with the store.
CUSTOMER_AUTH Permanent 1 year An indicator if you are currently logged into the store.
CUSTOMER_INFO Permanent 1 year An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Permanent 1 year Stores the Customer Segment ID
EXTERNAL_NO_CACHE Permanent 1 year A flag, which indicates whether caching is disabled or not.
FRONTEND Permanent 1 year You sesssion ID on the server.
GUEST-VIEW Permanent 1 year Allows guests to edit their orders.
LAST_CATEGORY Permanent 1 year The last category you visited.
LAST_PRODUCT Permanent 1 year The most recent product you have viewed.
NEWMESSAGE Permanent 1 year Indicates whether a new message has been received.
NO_CACHE Permanent 1 year Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART Permanent 1 year A link to information about your cart and viewing history if you have asked the site.
RECENTLYCOMPARED Permanent 1 year The items that you have recently compared.
STF Permanent 1 year Information on products you have emailed to friends.
STORE Permanent 1 year The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Permanent 1 year Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS Permanent 1 year The products that you have recently viewed.
WISHLIST Permanent 1 year An encrypted list of products added to your Wishlist.
WISHLIST_CNT Permanent 1 year The number of items in your Wishlist.

 Performance Cookies used by Google Analytics

COOKIE nameCOOKIE DurationCOOKIE Description
__utm.gif Session logs details about the visitor's browser and computer. it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page.
__utma 2 Years A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
__utmb 30 Minutes This cookies work in tandem with __utmc to calculate visit length. __utmcb cookie demarks the exact arrival time, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page.
__utmc Session This cookies work in tandem with __utmb to calculate visit length. __utmcc cookie registers the precise exit time of the user, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page.
__utmt 10 Minutes This cookie is used to throttle the request rate for the service - limiting the collection of data on high traffic sites. It expires after 10 minutes
__utmz 6 Months Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the   __utmz Cookie also registers, what keyword generated the visit plus geolocation data. This cookie lasts six months.

View Google Analytics Privacy Overview at To Opt-Out of being tracked by Google Analytics across all websites visit the Google Analytics Opt-Out Page.


What cookies do third parties use?

We use a variety of widely-used social media tools and external applications to enhance your interaction with this website - for example, we sometimes embed videos from YouTube. As a result, you may be sent cookies from these third party websites.

We have no direct control over the content of the cookies they create, the use made of any data collected, or the security of that data. These third parties may collect information about your visit to our website, and they may use this with other data in order to serve advertising which may be more relevant to you. Some visitors may see this use of data as intrusive to some degree.

ProviderCOOKIE nameCOOKIE DurationCOOKIE Description
youtube.comVISITOR_INFO1_LIVE 179 Days These cookies are used by YouTube to provide embedded videos that are displayed in the site. View YouTube's Privacy Policy
GPS Session
PREF 243 Days
YSC Session
CheckConnectionTempCookie Session
__utmz 6 Months
twitter.com_twitter_sess Session Twitter cookie that appears on pages where ‘Tweet’ button is used and serves as your unique identification number associated with Twitter. View Twitters Privacy Policy.
guest_id 1 Month
ct0 Persistant
_ga 2 Years
_gid Session
_gat Session
pintrest.com_pinterest_referrer 179 Days Used by Pinterest to track the usage of services. View Pintrest's Privacy policy.
_auth Session
csrftoken 1 Year
_pinterest_sess Session
sessionFunnelEventLogged Session
google.comNID 6 Months Created by embedded Google or YouTube content. View Google's Privacy Overview at To Opt-Out of being tracked by Google Analytics across all websites visit the Google Analytics Opt-Out Page.
GAPS 2 Years
doubleclick.nettest_cookie Session Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. See Privacy Policy
IDE 1 Year
facebook.comfr 2 Months We use the Facebook like and share button on some of our pages to enable our visitors to add us to their Facebook profile. View Facebook's Privacy Policy


How to disable cookies?

We will not use cookies to collect personally identifiable information about you.

Most internet browsers automatically accept cookies, but you can set your browser to refuse cookies or show you when a cookie is set. If you choose to refuse cookies, some features of the website may not work correctly.

For further information about cookies, you may wish to visit or which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your machine as well as more general information about cookies.

To opt-out of third-parties collecting any data regarding your interaction on our website, please refer to their websites for further information.